This conceptual project presents a Halloween-themed product collection designed for Walmart, showcasing a cohesive seasonal line tailored to resonate with the brand’s diverse customer base. The designs aim to blend affordability with instantly recognizable aesthetics, ensuring the products captivate shoppers on big-box retail shelves. The collection features a reusable beverage cup designed as a mold of a cat popping out of a pumpkin, a stationery set including a notebook, two festive stickers, and a sticky pad, a mug and sock gift set with a cauldron-shaped mug and matching patterned socks, and a candle set featuring two candlesticks with bat-shaped holders. Each product is thoughtfully crafted to maintain a unified look while celebrating the playful, festive spirit of Halloween.
For this project, I began by visiting big-box stores to analyze how brands like Target design and present their seasonal lines. Drawing heavy inspiration from their cohesive branding approach, I envisioned this collection under the umbrella of "Wicked Wonders," a fictional seasonal line for Walmart. To establish the visual identity, I created a moodboard inspired by saturated color palettes and bold, playful Halloween motifs. From this foundation, I designed two custom patterns to be applied across the items and their packaging, ensuring a consistent and recognizable look.
